Interbrand Names Toyota The “Most Valuable Automotive Brand”

Here at Serra Toyota of Decatur, we’re proud to feature a large inventory of new and pre-owned Toyota vehicles. We believe that Toyota vehicles provide great value for our customers, and we are proud that Interbrand named Toyota the “Most Valuable Automotive Brand” in its 2016 Best Global Brands Report.

According to Jez Frampton, Interbrand’s Global Chief Executive Officer, Toyota has earned its position amongst global brands because “…the best global brands are not just weathering change, but driving it… They understand their Anatomy of Growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses.” (Automotive brands accounted for fourteen items on Interbrand’s list, which also comprised various technology, consumer, business, and other global brands).

With its reputation for well-crafted vehicles, as well as advocacy around hybrid and hybrid plug-in vehicles, Toyota demonstrates  awareness of both its customer base and its brand presence. With cars ranging from the compact Toyota Corolla to the mid-size Toyota Camry, Toyota has strengthened its reputation for creating vehicles that provide great everyday driving experiences. With the Toyota Prius leading the way in hybrid vehicle development, Toyota has established a reputation for cutting-edge thinking around integrating technology into its vehicles.

Even in its larger vehicle line, Toyota has built value in its automotive brand. With the Toyota Tacoma and Toyota RAV4 lines driving truck and SUV sales, Toyota has developed a diverse line of vehicles that provide value for its customers, making it a very valuable brand.

Experience the Toyota brand for yourself by visiting our dealership serving the Decatur, Alabama area. Test drive a vehicle from our inventory of new and pre-owned Toyota models. We believe that test driving one of our vehicles will help you understand why Toyota deserves Interbrand’s recommendation as a “Most Valuable Automotive Brand.”

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Author:Serra Toyota of Decatur Blog

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