The Future of Toyota Design and Engineering


At Serra Toyota of Decatur, we are always trying to keep our customers in the Athens, AL area up to date on the future of all our new and pre-owned Toyota models. That’s why we kept a close eye on the recent 2017 North American International Auto Show.

The big news out of this highly influential car show was Toyota President Akio Toyoda’s announcement that they would be making “no more boring cars.” To achieve this lofty goal, Toyota is making a commitment to elevate design to the same level as engineering, starting with the upcoming 2018 Toyota Camry. The Camry’s Chief Engineer Masato Katsumata says that in the past Toyota styling was, “…not so sexy or three-dimensional” due to the reliance on engineering over design. The 2018 Toyota Camry, which we highlighted previously, is a completely redesigned classic that drivers in the Huntsville, AL will be able to enjoy soon.

The new design for the 2018 Toyota Camry all came about thanks to a quick, but detailed two-inch sketch by Ian Cartabiano, Toyota’s chief designer at their innovative Calty Design Research studio in Newport Beach, California. This simple sketch included such groundbreaking ideas as bigger windows, stretching back the car’s roof peak for more rear headroom, and an additional two inches of wheelbase. When combined with new production and metal stamping technologies, the 2018 Toyota Camry will be a perfect example of Toyota’s commitment to making their vehicle look just as great as they run.

As these changes start to find their way into other 2018 Toyota models, the experts at Serra Toyota of Decatur will continue to keep our customers in the Hartselle, AL in the loop. If you want to learn more, contact one of our sales reps or drop by the dealership today.

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Author:Serra Toyota of Decatur Blog

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