Toyota Trains for the Olympics

What happens when the world’s largest automaker, Toyota, continues to conquer every automobile segment with amazing vehicles like the 2016 Toyota Camry, the newly styled 2016 Toyota Prius and the amazingly safe winner of the IIHS Top Safety Pick+, the 2016 Toyota RAV4? Well, it seems that they follow their philosophy of “something bigger” and “ever better” by branching out into new fields, one of which is the Olympics.

Toyota automakers have recently been in the news on many topics, like their development of the ITS, or Intelligent Transportation System, which lets vehicles speak to each other and other infrastructure around it. They’ve also invested in research of partner robots. These human assistant robots incorporate the same ingenuity which has gone into manufacturing their automobiles. Only now with the focus of helping humans get around and perform daily tasks which take place out of the car.


And now, Toyota plans to sponsor the Olympics. This isn’t by any means a new thing for companies to do. Companies like Coca-cola, McDonald’s, and General Electric are veterans in this area. But for Toyota, it’s about more than just selling the newest vehicle.


It’s actually quite fitting as the company has mastered and improved so many other parts of people’s lives, why not master the ultimate test in human ability? “People say: ‘Well, how do you gauge the exact return on investment?’ I don’t think you do,” said Jack Hollis, the Toyota marketing executive who has been named strategic director for Olympics marketing for the U.S., according to Auto News. “This is not a return-on-investment play. This is our company wanting to be something bigger.” That something bigger appears to be expanding their sports strategy.


We’re pretty excited to see what this will truly mean for Toyota and the vehicles we love here at Serra Toyota of Decatur. But it looks to be something bigger, and most likely better.

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Author:Serra Toyota of Decatur Blog

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